via Footwear News

Damaries “Kickitwitdd” Negron is plugged in.

The Bronx, New York-born social media standout has amassed 54,200 followers on Instagram who look to her for sneaker release leaks and updates, giveaways and more. Also, she has built a community through her account of lifelong sneakerheads hoping to find pairs without an exorbitant price increase after missing out at retail.

Although Negron developed her passion for sneakers during childhood, her love for footwear ramped up while in college at SUNY Potsdam— and it was driven by more than aesthetics.

“When I would get depressed or anxious, I would think a lot, but then I’d do research about sneakers and the mind race would stop and I’d get calm,” Negron told FN.

While sneakers helped her get through some of her toughest times, she is now more focused on how she can help others — specifically women.

“Women don’t get a lot of info, and they’re not getting help with releases. That’s why I decided to help others,” Negron said.

She’d also like to speak to Hispanic and Latin collectors, which she believes are underserved.

Looking ahead, Negron, who relocated to Puerto Rico during her childhood before moving back to the Bronx, said her goal is to work for a blog where she could update sneaker enthusiasts on releases, resale price updates and more, and do so in Spanish.