Another Lane is all about keeping community in the sneaker industry. Our co-founders Adena and Chad understand that sneakers are a commodity, similar to other precious items like gold or silver, that can be traded for cash and that have a sentimental value to the owner. However, what makes Another Lane different, is the attention to customer service and the relationship between buyers and sellers that make the selling transaction more authentic and fun. For more information on how Adena and Chad are doing this. peep the video below. You can also check out the full article in Bloomberg Businessweek HERE.