Adena Jones is one of the Social Media OGs, and you might know her from Bleacher Report, ESPN, NBA TV, Soul Cycle, and many others…. She has recently co-founded and launched Another Lane, an exclusive sneaker marketplace and community, with her husband Chad.

We talked about:
– How the four of us worked within the beginnings of Social Media… remember Twitpic?
– Why it is so important for a brand to have brand guidelines on Social Media
– Sneaker Culture: where it started
– Adena and Chad’s background in sneaker culture
– Adena’s favorite pairs of sneakers, and how Dr. J is involved
– The sneakers Adena and Chad chose to wear on their wedding day
– The difference between a Collector and a Reseller in Sneaker Culture
– How Another Lane started and why it started